Social Media Executive

Quick Summary:

Team:: Commercial and Marketing
Location:: United Kingdom

Social Media Executive – Premier Inn

Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location

Function: Brand Marketing – Premier Inn

Salary/Grade: £32,000 - £35,000 dependant on skills and experiences + up to 15% bonus + discounts at Premier Inn hotels and our restaurants + healthcare + bens

Help Shape the Future of One of the UK’s Most Recognised Hospitality Brands

Join Premier Inn at a genuinely exciting moment of brand transformation. We’re growing fast, elevating our organic social presence, and looking for a Social Media Executive who’s creative, curious, and ready to make a visible impact.

Why This Role Stands Out

This isn’t a routine social role. You’ll be hands‑on during a pivotal period, including:

Launching major brand‑defining campaigns
Working with a new social agency
Building our presence across TikTok, Instagram and Facebook
Reaching new audiences and strengthening our growing community
Bringing a more reactive, culturally aware approach to social

Your ideas will be valued. Your work will shape how millions experience the Premier Inn brand.

What You’ll Do

Champion Organic Social

Lead the UK organic social strategy, ensuring content is impactful, relevant and tailored to each platform
Oversee content creation and approvals across key channels
Advise wider Whitbread teams on social best practice

Drive Collaboration & Campaigns

Manage and inspire our external agency partnership
Work closely with Brand Marketing, PR, eCRM, Insights and more
Activate integrated campaign moments and identify cultural trends we should join

Grow Engagement & Performance

Review analytics and platform updates to refine our approach
Lead influencer and creator activity to ensure authentic partnerships

What You’ll Bring

Hands‑on social experience with a major Business-to-Consumer (B2C) brand or recognised social agency
Strong understanding of TikTok, Instagram and Facebook
Experience working with agencies
Proven ability to create or guide standout social content
Confidence acting as a guardian of tone, guidelines and brand safety

Why Join Us

You’ll be part of a supportive, ambitious performance marketing team where creativity, experimentation and learning is encouraged. Your work will directly influence brand perception and business results.

We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.

Ready to Make an Impact?

If you’re enthusiastic about storytelling, social creativity and helping shape a major UK brand, we’d love to hear from you.

Why join us?

What's Inn it for you?

Diversity & Inclusion

We have a place for you

We give everyone the opportunity to grow, develop and be their best. No barriers to entry, no limits to ambition. We're committed to being for everyone – so that means creating an inclusive culture where everyone belongs and different perspectives are valued.

Benefits

We look after our people

Enjoy the perks and rewards that working for the UK’s number 1 hotel brand can bring. From money off hotel stays and restaurant visits to celebrating your milestones here.

Development

We build careers

We’re powered by brilliant people, smart ideas and a business with the track record to make it happen for you. Get the most from your career as part of a growing business that creates opportunity at whatever stage you're at.

CSR

We’re a Force for Good

Underpinning everything we do is our sustainability programme 'Force For Good'. From charity fundraising to eliminating single-use plastics we're helping to make a positive impact on the communities we serve and the wider world.

How to apply

1. Apply Online

Found a role you love? Great, just apply online! If you don’t already have a profile, you’ll create one as part of your application. If your application is successful, we’ll invite you to an interview by email with all the details you need
2. Come to Your Interview

This is your chance to meet us and for us to meet the real you! Top tips: • What to wear: Smart-casual with comfy shoes (you may be on your feet). Be yourself, tattoos and piercings are welcome. • Before you arrive: Double-check your interview location, as we have several sites. • What to bring: Your right to work documents and National Insurance number. • Can’t make it? No problem, just let us know as early as possible and we’ll try to rearrange.
3. Job Preview

For housekeeping or kitchen roles, you’ll spend around 30 minutes trying out the job on the day – so you can see what it’s really like. You’ll also have time to ask us any questions. We’ll let you know the outcome of your interview afterwards.
4. Employment Checks

If you’re successful, we’ll complete the necessary employment checks. This includes verifying your Right to Work in the UK, which may happen at different stages depending on the role.
5. Welcome to the Team!

Once everything is complete, it’s time to welcome you to the hotel team. We’ll guide you through your first steps and make sure you feel supported from day one.